About Us

Consultancy with MagicDirt is where efficient rural property research begins. 

Bill Williamson has provided professional services in the Australian agriculture sector throughout his working life. With the experience of 25 years in rural industries, infrastructure projects and financial services, his knowledge of property spatial information and its integral role in effective decision making is second to none.

Not only is Bill in touch with the fiscal factors that motivate property exchange, but he also brings an agronomist’s perspective to property research. Does the property have patches of timber which are an augmentation of the open country or is it too dense to graze? Is there a relationship between prices paid and soil type? Is there a premium for particular biodiversity attributes?